Laura Grace

Laura is the driving force behind Herb Haus, bringing together her love of plants, entrepreneurial spirit and passion for creating a contemporary expression of herbalism.

With a degree in business and qualifications as a Herb Educator and a registered Ayurvedic Lifestyle Consultant, she develops many of the house's herbal formulations, shapes its creative and philosophical direction, and acts as custodian of the knowledge and information the house shares with the world.

At the heart of her work is a belief that herbalism belongs to the people. That it is a living relationship between people and plants, rooted in generations of shared knowledge, curiosity and experience. Keeping that relationship alive, accessible and relevant to modern life has become her life's work.

Laura's path began in 2013, when she joined Happy Herbs and was soon taken under the wing of founder Ray Thorpe. Over the following eight years, Ray shared his knowledge of herbs and business while Laura helped navigate changing regulations and shape the company's evolution.

In 2020 she led the rebrand to Happy Herb Co, and in July 2021 she purchased the business, allowing Ray to pursue his creative endeavours while she set about building its next chapter.

Today, Herb Haus carries that work forward: honouring the wisdom of the past while exploring what herbalism can become. She shares her personal journey with herbs at @herbalgrace_.

Learn more about our heritage.