Happy Herb Co is a national retail network, online store, herbal production house, wholesale distributor and much more, proudly leading the way in the Australian herbal revolution for over 25 years.
Established in 1996, we are a trusted source of herbal knowledge, products and connection.
Our History
The seeds for Happy Herb Co were planted in 1996 by our founder and herb activist Ray Thorpe and Eliza Rix. Upon discovering the powerful benefits of herbs, but shocked to find their lack of availability and that the knowledge of their benefits was being supressed, Ray and Eliza opened their first shop as Happy High Herbs in the iconic village of Nimbin. Selling alternatives to recreational and medicinal drugs, Happy High Herbs became a phenomenon and quickly grew to 55 shops nationwide and globally.
Sadly in 2013 there was a national legislation change that would outlaw any products that would alter your state, and even though Happy Herbs was successful in getting this law amended to exclude medicinal herbs, all of the psychoactive herbs were taken away. Devastated by the loss of so many amazing healing plants and fun alternatives, Happy High Herbs went into retraction and many of the iconic shops closed.
Shortly after this, Laura, now our company owner and CEO, joined Ray on a greater mission to save the much-loved company and continue to dedicate their lives to serving its mission. Upon Rays retirement in 2021, Laura purchased the company and is now leading it into its next evolution of connection humans with herbs.
Hear the full story and learn more by listening to the SuperFeast Podcast featuring Laura.
A message from Laura
It is a great honour to be leading this company and to be trusted by Ray to continue his mission for herbs...
We have worked alongside each other for over a decade and enjoy a special friendship and unique way of operating in business.
There is no doubt about it that Happy Herb Co is an entity unto itself that captures the heart and souls of many, and seeing it thrive has now become my life’s purpose. I feel blessed to be guiding a company that is steeped in herbal wisdom, anchored into its mission, and enhancing the way our communities relate to their health and spirit.
Keep reading to explore ways you can join us and keep herbal wisdom alive together.
Love, Laura
At Happy Herb Co, we champion the appreciation, information, benefits, culture, use, and availability of all herbs, so that together we can reinvigorate herbal wisdom in our modern society and empower each other to choose a heart-based natural life.
By supporting health and happiness through the healing power of herbs, we believe that with knowledge and access to herbal products, people can change their lives, their communities, and the world for the better.
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Established 1996
A history of dedication to plant based health and happiness
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Ethical
Proudly Not-Just-For-Profit
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Quality
Organic, Handcrafted or Locally Sourced where possible
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Happy Customers
Positive Reviews for over 25 years
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Environmentally Conscious
Energy independent, with our products made in-house in Northern NSW
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Human
Human and Community-centric
Dedicated to bringing you the highest quality in a sustainable way, we believe everything has a vibration and so we take extra care to ensure our products and business practices are in alignment with good living.
Learn more about our Beyond Organic efforts and values and how that impacts the world for good.
Join Us
We have many ways for you to join us in our mission to connect humans with herbs! Affiliate, Wholesale and Retail opportunities are currently available.